Paint Coating and Contract Cleaning - Co-Branding Carefully Considered - Case Study

Not long ago someone who was a paint coating professional contacted our Cleaning Company for industry information. His goal was simple, he wished to co-brand the two businesses into one contract company to bundle services and increase sales. Is that a viable avenue for him to pursue? Well, let us look at the co-branding scenario for a moment and consider it as a case study.

His business is in the North East and he has contacted our company, which does on-site cleaning of transportation items to see if it makes sense. He tells us that he has leadership skills, dedication and integrity. So, here is our first comments on his situation:

"We see you have submitted the information below to our company website and assume you are interested in Industry information in the Mobile Car Wash, Fleet Washing, Auto Detailing or Aircraft Cleaning Sector. Your dedication, persistence, leadership, perseverance and strength of character are probably your greatest assets, as you know. Your company; Core Coatings is very interesting and very apropos to the cleaning industry.

First, if he plans on building his own mobile cleaning units, then powder coating is recommended, as the finished product will not rust and it will hold up in the harsh winters. In many ways, the Coating and Cleaning industries go hand in hand.The surface coating of the object being cleaned is paramount to how it is cleaned or even as we see in the future, if it even needs cleaning or it cleans its self, self-cleaning counters and self-cleaning glass.

Additionally, before anything can be coated, it must be thoroughly cleaned, and if an entrepreneur can make money doing it, well they ought to pay themselves in-house than pay another company for that privilege. Perhaps, one should consider these things when straddling coating companies with cleaning concepts with a co-branding strategy.

Learn more about how to make your own mobile washing unit;

http://www.detailguys.com/construct.shtml

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is an online writer in retirement.